Spotify's 2020 New Music Friday campaign. And so far it’s been working quite well.” “Our playlisting ecosystem will always be a mixture of fully human-curated, personalized and algorithm-based, and we want them all to live together for different use cases. “The way that we look at the playlisting ecosystem, the personalization is a fantastic tool that our users love, but there are also these kind of cultural moment playlists - which are the same for everyone - which are incredibly important for that social dialogue that happens,” Erlich says. New Music Friday is fully curated by humans, given the time constraints and lack of data around unreleased music, Jeremy Erlich, Spotify’s co-head of music tells Billboard.
New Music Friday has almost become one of these brands on its own, but we never did a proper relaunch or proper rebranding of it, so this is an opportunity to bring that to market.” “I think you’ve seen that with Rap Caviar, it’s taken a life of its own, same thing with Viva Latino and Hot Country that have both given us opportunity to connect with a specific audience. “I think Spotify has become known for a lot of these brands that have almost become as important as the brand Spotify overall,” Sarah Patellos, business lead, artist & label services at Spotify, tells Billboard in an interview. Bad Bunny Leads List of Finalists For the 2020 Spotify Awards: See Who Else Is Nominated
0 kommentar(er)
